A new initiative from popular dating apps to combat the spread of covid-19 and encourage users to get their vaccinations.
Apps including Tinder, Bumble, Hinge, Plenty of Fish and more will be rewarded with free premium features if their users share their vaccination status to potential ‘matches’.
This is a part of the ‘Every Vaccination Gives Us Hope’ campaign with adverts and banners displayed across the platforms alongside new features like vaccination badges and “super likes”.
The new features will be optional for users however, the Department of Health and Social Care (DHSC) insists new research shows that people who have had their vaccination jabs are more likely to date.
It is no secret that younger people feel a lot less susceptible to the virus as contracting it generally does not have any life-threatening implications. However, it is incredibly important that we all receive our vaccinations to move towards a post-covid society.